Depending upon project needs movies can be produced in-house or we work closely with specialist external consultants 3d Visualisation Ltd at Movies and CGI models communicate a design in totality. They don’t always need to illustrate materials and it is often best not to be overly prescriptive with colour and texture when a design is emerging. Physical and CGI Models are a superb tool to communicate massing and illustrate the proposal’s presence and impact on a site. In consequence rights-for-light and skyline assessments can be undertaken early within the evolution of the design. Physical models are more effective communicators than CGI because observations are led by the individual rather than the animator. We don’t often produce physical models but welcome any opportunities to do so.

Here’s a selection of animations:

The Shchusev State Museum of Architecture Moscow

These movies were created from Chris’s Thesis project that proposed a new building on the site of The Shchusev State Museum of Architecture in Moscow where he studied as a postgraduate at the University. These movies are examples of where the use of materials and texture are restrained so as to focus attention to the spaces created.

The Shchusev State Museum of Architecture Moscow

The site sits behind the Russian State Library or Lenin Library, "Leninka" on Vozdvizhenka Street is a 5 minute walk from the Troitskaya Tower Gate to the Kremiln. Context is absent from the CGI because it is included on the physical model.

Crystal House Preston Residential Development

The planning submission for the residential conversion of Crystal House in Preston was robustly supported by this movie that answered many of the questions raised by Planning Committee Members.

St Peters Street St Albans Hotel Development Movie 1

The movies for Premier Inn at St Albans were generated to support the planning submission.

St Peters Street St Albans Hotel Development Movie 2

These movies and still images were generated in-house. The fading views at the beginning of each animation from ‘existing’ to ‘proposed’ are designed to give an immediate ‘before’ and ‘after’ comparison.